{
 "study": "Dental Website Statistics 2026",
 "publisher": "Tepexa",
 "recorded": "2026-09-24",
 "license": "CC BY 4.0",
 "source_url": "https://tepexa.com/blog/dental-website-statistics-2026",
 "method": {
  "frame": "OpenStreetMap dentist listings in the United States that publish a website (3,687 unique domains)",
  "sampled": 1400,
  "answered": 832,
  "states": 47,
  "requests": "one homepage request per site, robots.txt honored",
  "detection": "HTML signals: scheduling vendors and booking phrases, JSON-LD types, price wording, tel: links, Meta Pixel, form targets, response time"
 },
 "metrics": {
  "no_booking": 41.6,
  "platform_booking": 27.4,
  "text_only_booking": 31.0,
  "no_price": 74.2,
  "no_review_schema": 90.5,
  "no_local_schema": 55.4,
  "no_schema": 29.0,
  "both_schema": 7.3,
  "no_gbp": 35.8,
  "no_tel": 21.2,
  "chat": 9.9,
  "spanish": 5.5,
  "blog": 41.7,
  "pixel": 15.1,
  "pixel_health": 1.7,
  "ext_form": 2.2,
  "hipaa": 10.5,
  "none_of_three": 34.3,
  "median_ttfb_ms": 869,
  "median_html_kb": 131,
  "html_over_300kb": 20.1,
  "closed_to_crawlers": 21.1,
  "ai_blocked_n": 13,
  "ai_blocked_pct": 2.1,
  "robots200": 621,
  "states": 47
 },
 "response_time_buckets_pct": {
  "<0.5": 30.5,
  "1-2": 30.9,
  ">2": 15.3,
  "0.5-1": 23.3
 },
 "top_scheduling_platforms_count": {
  "NexHealth": 58,
  "Yapi": 46,
  "LocalMed": 27,
  "Modento": 24,
  "Zocdoc": 20
 },
 "limits": [
  "homepage only",
  "vendor and phrase detection undercounts custom booking systems, so the no-booking share is an upper bound",
  "the OpenStreetMap frame skews toward practices listed by mappers",
  "response time measured once, from a single location, uncached"
 ]
}