Orthodontic practice marketing

A fuller schedule of ortho cases

We turn braces and Invisalign transformations into scroll-stopping video and targeted campaigns that reach teens, parents and adults — and book the consults that turn into cases.

from $650 / mo
analytics
LinkedIn analytics showing 202,589 impressions, up 6,569 percent
202,589impressions · +6,569% in 90 days

Your before/after smiles are the most shareable content in dentistry. Right now they're sitting in a folder instead of filling your consult calendar.

The problem

A treatment everyone wants, marketed to no one

Ortho is uniquely visual and uniquely social: before/after smiles travel, and your decision-makers are teens scrolling TikTok and the parents who book for them. Yet most practices market like a general dentist — a handful of static posts, no plan, no funnel — so Invisalign-curious adults and busy parents never see you. The result is a schedule that goes soft between case starts and a referral pipeline you can't control. Worse, the marketing for orthodontists that does run usually chases likes instead of consults, so even "viral" posts never ring the front desk.

Our approach

Short-form and ads built for consult bookings

We build a monthly orthodontic marketing engine around what ortho patients actually search and share — treatment timelines, Invisalign vs. braces, real transformations and "how long will it take" explainers — each shot natively per platform with a thumb-stopping hook in the first second. On top of organic reach, we layer targeted paid campaigns aimed at parents and image-conscious adults inside your catchment area, with separate messaging for the braces and Invisalign audiences. The same short-form approach took a single video to 22.8M views and a channel to 23.1M in five months with zero paid reach. Every asset ends with a clear path to a consult, so reach becomes booked cases instead of vanity numbers.

What's included

Everything you get

Ortho content strategy

A planned month of hooks split by audience — teen braces, adult Invisalign, complex cases — built from your local search demand.

Transformation video library

Before/after edits, treatment-timeline explainers and short-form reels adapted for Instagram, Facebook, TikTok and YouTube Shorts.

Invisalign vs. braces messaging

Distinct scripts and creative for the adults researching clear aligners and the parents booking braces for teens.

Targeted ad campaigns

Paid social and search from $650/mo + ad spend, geo-targeted to parents and Invisalign-ready adults in your area.

Consult-booking funnel

A tuned profile and landing page with clear calls-to-action that turn viewers into consult requests.

Weekly analytics & optimization

We track saves, shares, profile taps and consult bookings, then double down on what fills the calendar.

How we work

How we deliver this

01

Map the ortho funnel

We define your case mix — teen braces, adult Invisalign, complex cases — and the exact questions each audience searches before booking.

02

Script for each audience

Separate hooks and angles for parents and Invisalign-curious adults, written so the first second stops the scroll.

03

Create transformation content

Before/after edits, treatment explainers and native short-form for parents on Instagram and Facebook and teens on TikTok and YouTube Shorts.

04

Run targeted ads

Paid campaigns from $650/mo + ad spend, geo-targeted to parents and Invisalign-ready adults within your catchment area.

05

Book & track consults

A profile and landing funnel with clear CTAs, tracked weekly so we double down on whatever fills the consult calendar.

What your practice gets

  • A steady flow of consult requests for braces and Invisalign
  • Visibility with both parents and Invisalign-curious adults in your area
  • A transformation library that builds trust before the first visit
  • Separate, sharper messaging that converts each audience on its own terms
  • Weekly reporting that ties content and ads to booked consults, not vanity views
Get my free audit →
analytics
LinkedIn analytics showing 202,589 impressions, up 6,569 percent
LinkedIn · B2B dental outreach
202,589

impressions · +6,569% in 90 days

analytics
YouTube channel analytics 23.1 million views
YouTube · Channel growth
49.5K

watch hours · +6.4K subscribers

8+

Years working with medical clinics in the US & Europe

15

Medical companies, including a major dental network

30+

Specialists across 6 dedicated departments

4.9

Average client rating · month-to-month, no lock-in

Plan your growth

What could new patients be worth to you?

Move the sliders. See the revenue a fuller schedule adds — then get the exact plan to reach it.

Best-fit plan for this goalReels + Google & Meta Ads

Fastest path to a double-digit monthly increase.

Added monthly revenue
$24,000
That's per year$288,000
Qualified leads to book thisat a typical 35% consult-to-patient rate58
Get the plan to hit this →

Estimates for planning only — your real numbers come from your free audit.

What clients say

Trusted by clinics & practices

The reels brought actual new-patient calls, not just views. Our schedule filled within two months.
DK
Dr. D. KleinDental Clinic · US
Finally an agency that understands healthcare. Pricing is clear and reporting is honest every week.
AM
A. MorrisMedical Practice · US
The AI receptionist alone paid for itself — we stopped losing after-hours calls completely.
IS
Dr. I. SternAesthetic Clinic · US
FAQ

Questions, answered

Pair organic short-form video with targeted ads. We reach parents and adults with transformation content and treatment explainers, then run paid campaigns from $650/mo + ad spend to fill the consult calendar — month-to-month, no long contracts.

Ready for this in your practice?

Take the free 5-minute audit — we'll map the exact plan and budget for your practice.

Free AuditContact